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Affiliate Marketing News: What Is It and Where To Find It?
Starting an Online Business Learning Center - Affiliate Marketing
This is the first in a series of articles I will publish in the next couple of weeks, explaining a step-by-step plan to successful affiliate marketing. This first article is aimed to introduce absolute newbies to the concept of affiliate marketing and to the different ways in which to find a product to promote.
by AlexanderBee


This is the first in a series of articles I will publish in the next couple of weeks, explaining a step-by-step plan to successful affiliate marketing. This first article is aimed to introduce absolute newbies to the concept of affiliate marketing and to the different ways in which to find a product to promote.

If you are an experienced marketer, or if you understand the concept and know how to locate products, this article is not for you. The following articles will include more advanced steps and even experienced marketers may find them interesting.

Let's start by trying to define "affiliate marketing". I always say that there is a similarity between Affiliate Marketing and the California Gold Rush of the 19th century. The fortune is there and you have to uncover it. Anyway, back to the definition: the affiliate marketer (you) gets a nice commission from the product seller every time a purchase is made by one of the visitors that you have sent to their sale page.

There are different types of products: material products - from face cream to a million dollar villa; digital products - software, ebooks, videos, that can be downloaded instantly from the Internet; and products in the form of registrations to courses, opts-in to email lists etc. Many thousands of merchants pay commissions to their affiliates for sales and for leads.

So, you see, the gold is there, all over Internet Marketing World. The question is how to find it. And, indeed, many people who decide to try affiliate marketing discover that the first step they need to take, i.e. finding the right product to promote, is the most difficult part of the whole process.

Let me suggest a few ideas for starters:

1. Promote a product that you have bought online and really liked. The way to do it is to go back to the merchant's website or sales letter, look for a link that says "affiliates" and click on it. There you will find how to become an affiliate and what the terms are. Subscribe for free and start promoting the product.

2. Do you have any hobbies? Things you know a lot about like a sport, music, cooking, whatever. You may also participate in forums in which your interests are discussed. This will be very helpful in the future when you promote products associated with your hobbies. Let's assume you like sewing; you have a lot of information about cloth, patterns, and sewing machines. Look for any kind of product in the field of sewing which you can easily promote.

3. Do a little research on the Internet. Think of products that do very well in the United States but are unknown to Europeans, become an affiliate and promote the product using Google Adwords campaigns in Europe. You can do the same with a product that you've discovered in Europe, or any foreign country, and promote it in North America.

4. Try to follow the hot items that your children and/or other young people spend money on. Teenagers are a vast group of consumers.

5. Subscribe to or buy regularly some popular publications. Follow the reports on the newest fads and fashions.

6. And let's not forget the obvious: register to become an affiliate at Commision Junction, ClickBank and other Providers of affiliate programs. Search their marketplace to find their best selling products.

In Article 2 I will describe the second step on the way to rewarding affiliate marketing.

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