Ask your competitors

This is the cheapest way to find many of the most important keywords. Simply log on to a search engine (AltaVista is good, Google is better) and carry out a search for sites like yours. Open the top site, and once the home page has downloaded, click on View in your browser, and then Source. That will reveal all the HTML used to build the Web page, including all the keywords that have been specially inserted.

For example, let